Smile IDoL Biz Friendly

              From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

1.Be bold : Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

2.Deep Linking : Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.

3.Become a Foreigner : Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

4.Newsletters : Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

5. First come, first served. : If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page

6.Multiple domains. : If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

7.Article exchanges :  You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

8.Titles for links :  Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

9.Not anchor text : Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.

10.Site Map : That can say every site needs a site map, which should be linked to from every page on your site. The Site Map can help the search engine robots find every word in your site with just two clicks. It's called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?

Good title tags: It's worth doing all the search engine optimization (SEO) you can to improve your page ranking, and one step you should not leave out is optimizing your title tags. Keep reading for some useful tips on how to create good title tags.


What Is a Title Tag?

In the head section of each web page is a place for several types of tags. A title tag is one such element, mandated to be in the head section by the W3C (World Wide Web Consortium). Besides being a required element, W3C opines that the title tags should be "context rich," which means that they clearly and fully describe the page content, placing the page topic in context.

The form of a title tag is defined as follows:


What Does a Title Tag Do?

A title tag does different things depending on whose looking. A title tag is used for information provided to two audiences: spiders and web users

How Title Tags Work for Spiders?

The spiders that collect data for search engines include the title tag data along with links and visible text to create the main three elements that will determine your page's rank. Spiders are specially tuned to keywords in the title tags and elsewhere.

How Title Tags Work for Web User?

There are six different situations in which people see the information in your title tag manifested:

• Directory employees or volunteers see your title tag as they consider whether to list your site after you apply. Keep in mind that the title tag is one of the main pieces of information on which they base their judgment.

• Webmasters see your title tag when they set up a link to your page.

• Searchers who do a keyword search and end up on a Search Engine Results Page (SERP) will see your title, in among all the other results for their search. Your title tag will be this article has all rights reserved and is copyright by 100 Best competing for attention will all of your competitors (if you're a business), so you'll want to make it work in that company.

• Visitors to your site using most browsers will see the title from your title tag displayed at the top of the window. This is one reason it's good to distinguish the different pages of your site in the title tag.

• A visitor who has several windows tabbed—to, for example, do a product comparison—will see the initial letters of your title tag on the tab, so you'll want to make sure it will work to distinguish you in that situation.

• A visitor who bookmarks your site, will see your title as the default bookmark title.

White Hat Title Tags?

White hat SEO techniques follow search engine guidelines for title tags. These are guidelines that fit those standards and result in quality title tags:

• Unless there's an extraordinary reason not to, write in phrases not sentences.

• Use title case, not sentence capitalization.

• Make sure the title tag matches the page content.

• Identify the site (by organization or individual name, as appropriate).

• Include keywords. Experts differ on where they should be placed. Keep in mind the human uses listed above in making your decision.

• Research your keywords using a keyword selector such as http://inventory.overture.com/ to help insure good choices.

• Create a unique title tag for each of your pages.

• W3C recommends that titles be less than 64 characters. Google has a 66 character limit and drops the entire last word if it crosses this boundary. Yahoo! has a 120 character limit, and simply cuts off after the last character that fits.

• Research keyword phrases before deciding which ones to include. Check a keyword selector for help, for example: http://inventory.overture.com/

• Avoid title tag stuffing, the black hat practice of piling a single title tag with loads of keywords and ignoring human uses of title tags.

• Avoid title tag stacking, the black hat practice of using multiple title tags stacked on top of each other in the head section.

Sometimes you have to ignore advice. And one case for this is all the advice all over the Internet about the importance of meta keywords. That's old news. The meta keywords are simply not the powerhouses they once were, and are not worth investing SEO (search engine optimization) efforts on. To find out more about what happened to King Keyword and which meta tags you should be more concerned about, keeping reading . . .